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BBC Will Stop Using AI For ‘Doctor Who’ Promotion After Receiving Complaints

The BBC received complaints over use of AI to promote 'Doctor Who' and has said it won't use it again.

The BBC has “no plans” to use AI again to promote Doctor Who after receiving complaints from viewers. The BBC’s marketing teams used the tech “as part of a small trial” to help draft some text for two promotional emails and mobile notifications, according to its complaints website, which was intended to highlight Doctor Who programming on the BBC. Over the weekend, OpenAI headed to Hollywood to show the potential of its revolutionary Sora software to studios.

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