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BBC Will Stop Using AI For 'Doctor Who' Promotion After Receiving Complaints

The BBC says it has stopped using AI to promote Doctor Who after receiving complaints from viewers. Deadline reports: The BBC's marketing teams used the tech "as part of a small trial" to help draft some text for two promotional emails and mobile notifications, according to its complaints website, ...

The BBC says it has stopped using AI to promote Doctor Who after receiving complaints from viewers. Deadline reports: The BBC's marketing teams used the tech "as part of a small trial" to help draft some text for two promotional emails and mobile notifications, according to its complaints website, which was intended to highlight Doctor Who programming on the BBC. The decision to stop promoting via generative AI represents a u-turn from the BBC, who said at the time of announcement that "generative AI offers a great opportunity to speed up making the extra assets to get more experiments live for more content that we are trying to promote."

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