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Beats Launches New Collection of Charging Cables


In line with reseller leaks from last month, Apple's Beats brand is launching its first-ever set of charging cables today. Available in up to...

To promote the launch, the Beats "Pill People" have returned in a brief ad spot voiced by comedians Ben Marshall, Desi Banks and Megan Stalter. The debut of the new cables from Beats follows the launch of cases for the iPhone 16 series back in September and December as the brand has worked to expand its product portfolio into new accessory categories. Apple and other electronics manufacturers have received a break from Trump's reciprocal tariffs, with the U.S. Customs and Border Protection agency sharing a long list of products excluded from the levies last night.

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