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Beckham scores Euros deal with China tech giant
The announcement comes as the Euros football tournament is due to kick off in Germany next month.
David Beckham has signed a deal to be a global ambassador for AliExpress, an online retail platform owned by Chinese technology giant Alibaba. “AliExpress is helping fans get even closer to UEFA EURO 2024 this summer, by offering them great prizes as the action takes place on the pitch,” David Beckham said. AliExpress joins other major Chinese firms that are sponsoring the Euros, including electric vehicle maker BYD and electronics giant Vivo.
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