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Becoming an algorithmic problem: Resistance in the age of predictive technology


José Marichal, author of 'You Must Become an Algorithmic Problem', examines how algorithmic personalisation lulls us into predictable, familiar choices that erode exploration and, over time, threaten the foundations of liberal democracy.

The terms of this relationship are simple: In exchange for relief from the ‘ toil of choice ’ present in the age of endless possibility, I hand over my autonomy to the engagement algorithm. If we veer too much in one direction or the other, we run the risk of either becoming so predictable that we don’t evolve or becoming so inchoate in our behaviour that we lack the familiarity and stability to work with others. Liberal democracy depends on conjecture and refutation, the habits of offering opinions about public life to fellow citizens with the possibility that one might be wrong and they might modify their beliefs accordingly.

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