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Beehiiv attracts $33M to make its newsletter publishing platform more sticky
With the number of people using e-mail globally approaching 5 billion, newsletters delivered regularly into people's inboxes continue to look like a
CEO and co-founder Tyler Denk described the ad network it’s introduced as a “holy grail” for advertisers because of how it can link up specific campaigns to niche audiences that might be most attuned to seeing and responding to them. Niche or not, digital advertising business models are based on economies of scale, and so the focus will be on investing in more marketing, and signing deals with larger publishers, in order to bring more inventory into the mix. “Email is one of the most enduring digital channels, but there’s immense untapped potential for publishers to grow and monetize newsletter audiences,” said Danielle Lay, Partner at NEA, in a statement.
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