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Benjamin Capital Partners acquires AR firm New Thing Co. to boost money moments
Benjamin Capital Partners has acquired augmented reality firm New Thing Co. to boost "money moments."
Benjamin Capital Partners, based in New York and Oulu, Finland, hopes the deal will fuel the next stage of growth in its mission to disrupt the fast-growing consumer cash rewards market. “Our vision is for Benjamin to be the facilitator of a comprehensive cash rewards lifestyle across the full range of commercial brands and entities with which consumers interact on a daily basis from groceries togas to going out to eat.” said Tauriainen. “By bringing Jason and Aubrey on board, we’re not only adding top-tier talent with unparalleled experience in cash-back and user engagement, but we’re also gaining cutting-edge AR technology that will revolutionize how consumers interact with brands, merchants, and games.”
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