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BeReal, the buzziest app of 2022, has been bought by a mobile game publisher
Game publisher Voodoo has bought the social platform BeReal for €500 million. Although BeReal has fallen off the radar since its much-hyped peak, Voodoo says the app has grown to 40 million active users.
Game publisher Voodoo (known for free-to-play mobile titles stuffed with ads) has bought the social platform BeReal(known for a scorching hot 15 minutes of fame in 2022) for €500 million. “BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends,” Voodoo CEO Alexandre Yazdi wrote in a press release. If you’ve forgotten, BeReal’s gimmick is that it promotes “spontaneous authenticity” by prompting users to capture dual-camera pictures (a selfie and whatever the rear camera is aimed at) during two-minute windows at random times throughout the day.
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