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BeReal, which now has 23M DAUs, is onboarding brands and celebs

BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities. Starting February 6, brands and

BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities. BeReal is facing the same unfortunate reality for venture-funded social platforms, which is that at some point, it has to either sell ads or get users to buy premium features. But it’s a pretty easy jump to see how opening the door to brands could be the first step in BeReal’s plans to try to earn some revenue.

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