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Betting on AI? You must first consider product-market fit


We're using hammers to cook pancakes. To get real value from AI, we must start by refocusing on the problems we’re trying to solve.

Unlike past tech trends, AI is uniquely prone to short-circuiting businesses’ existing processes for establishing product-market fit. Computer scientists have been wrestling with this challenge, known as the “Alignment Problem,” for decades: The more sophisticated AI models become, the harder it gets to issue instructions with sufficient precision — and the greater the potential consequences of failing to do so. We need to resist the temptation to fudge the details and assume models will figure things out for themselves: Only by articulating our needs from the outset, and rigorously organizing design and engineering processes around those needs, can we create AI tools that deliver real value.

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