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Beware of Promoting AI in Products, Researchers Warn Marketers
The Wall Street Journal reports that "consumers have less trust in offerings labeled as being powered by artificial intelligence, which can reduce their interest in buying them, researchers say." The effect is especially pronounced for offerings perceived to be riskier buys, such as a car or a m...
The Wall Street Journal reports that "consumers have less trust in offerings labeled as being powered by artificial intelligence, which can reduce their interest in buying them, researchers say." The difference was smaller for items researchers called low risk — such as a television and a generic customer-service offering... Meanwhile, a separate, forthcoming study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers' reaction to AI in products.
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