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Beyond Meat Is Stalling in the US. Europe Could Be Another Story
The once-hyped company is now the most prominent victim of a broader downturn in the plant-based meat industry.
The only problem is that the world of food manufacturing is significantly harder to crack than software, and plant-based companies have struggled with perfecting their products, bringing prices down, and combating attack messages from groups defending the interests of the animal protein industry. One of Europe’s largest supermarket chains, Lidl, has committed to reporting how its sales of protein are divided between plant-based, eggs, fish, poultry, and red and processed meat. But Bryant warns that plant-based companies shouldn’t stray too far from reminding consumers of the reason why many of these firms got started in the first place: The climate impact and animal welfare cost of conventional meat.
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