Get the latest tech news
Beyond Meat Says Being Attacked Has Just Made It Stronger
The plant-based-meat company’s CEO, Ethan Brown, credits a series of attack ads with prompting a potentially sector-saving change of plan.
Beyond Meat was on the verge of going public and the media could not get enough of juicy, bleeding, plant-based burgers that would make lentil pucks a thing of the past and convince a whole generation of meat-eaters to try vegan fare. Now Brown is answering those attack ads head on—switching up the ingredients to make a healthier Beyond burger and launching new sausages that lean into the whole vegetable aspect of plant-based meat. In 2019, the Center for Consumer Freedom, which has a record of supporting the animal agriculture industry, ran full-page ads attacking plant-based meat in The Wall Street Journal, New York Post, and so on.
Or read this on Wired
