Get the latest tech news
Big Data Is Already Jacking Up Your Airline Fares
Despite Delta’s recent denials to lawmakers, the airline and its competitors already work with AI and data companies to increase your ticket costs.
After Delta Air Lines faced public backlash for expanding its use of artificial intelligence (AI) to set fares for passengers, the airline sent a letter to federal lawmakers on Friday denying that it uses “personalized pricing” to price-gouge consumers. In a 2024 white paper first reported by Bloomberg that described the startup’s pilot program with an unnamed major airline, Fetcherr’s cofounder laid out a set of intricate pricing strategies that “went beyond human cognitive limits” to increase revenue that even the founder admitted could be considered "exploitation.” While Delta is currently Fletcher’s first and only partnership with one of the , policy experts warn that other major airlines could also sign up for the consultant’s services, creating the conditions for coordinated price hikes similar to what RealPage has been accused of doing in the housing market.
Or read this on r/technology
