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Big Tech Is Giving Campaigns Both the Venom and the Antidote for GenAI
Microsoft and Google have taught dozens of political groups how to use generative AI tools like their Copilot and Gemini chatbots, but the situation is a little complicated.
Democratic tech leaders, like Zinc Labs executive director Matt Hodges, told me that training campaigns on these tools now could prevent headaches further down the road. Earlier this year, big tech companies like Amazon, Google, Meta, and Microsoft signed a pact agreeing to roll out “reasonable precautions” to prevent their generative AI tools from contributing to some electoral catastrophe across the globe. Even if their authentication programs could identify AI-generated content 100 percent of the time, the government would likely need to intervene in order to standardize the tech across the board.
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