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Big Tech thinks it can plant trees better than everyone else
Can Google, Meta, Microsoft, and Salesforce fix carbon offsets?
A separate investigation into one of the world’s leading carbon registries found that 90 percent of its rainforest offsets turned out to be “phantom credits” that likely didn’t represent real-world reductions in greenhouse gas emissions. In 2020, Salesforce CEO Marc Benioff backed a World Economic Forum plan to plant a trillion trees — although the research undergirding the effort was quickly criticized by dozens of scientists for grossly overestimating the potential environmental benefits. “Symbiosis aims to address challenges around nature-based project integrity to date by setting a high-quality bar that builds on best in class market standards and the latest science, data, and best practice.”
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