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Big Tech Won’t Let You Leave. Here's a Way Out


The year 2023 saw the “enshittification” of platforms from Facebook to Google Search. A new exit strategy means platforms will have to play nicely with your data, even if you leave for a rival.

The year 2023 was when the platforms soured: Twitch, Reddit, Twitter, Facebook, Instagram, Google Search, and Discord all spiraled into terminal enshittification, transferring value from users to shareholders, leaving behind shambling half-dead things that were disagreeable, but un-quittable. The once-common practice of reverse-engineering a rival platform to make an unofficial, interoperable bridge—say, a tool that scrapes your Facebook, Twitter, LinkedIn, and other messages for a common inbox on a new, privacy-respecting service—have been effectively outlawed by anti-circumvention laws, patents, copyrights, and exotic contract theories like “tortious interference.” If the bill passes, they'll have broad latitude to fashion remedies for each dominant service, including interoperability mandates obliging walled gardens to install gateways for new market entrants, making it easy for users to leave without isolating themselves from important social relationships.

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