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Binance made crypto perfume in a baffling attempt to woo women


What does crypto smell like? Ozone, salt and moss, according to Binance’s new fragrance, “CRYPTO.” Binance is the largest crypto exchange in the world by

The company and its co-founder, Changpeng Zhao, pled guilty to money laundering charges and agreed to pay$4.3 billion in fines to the U.S. Department of Justice. Binance teased the perfume on X yesterday and received hundreds of replies, many of which said the same thing: “imagine the smell.” The refrain is derived from a lewd 4chan meme, but like Pepe the Frog, the joke has been reappropriated among crypto evangelists. The absurdity of the perfume is supposed to lure people in (“imagine the smell”), while the underlying promotion is that the first 5,000 women who complete a beginner course on Binance Academy will earn $25 in USDT.

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