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Bioworld announces expansion of Minecraft collaboration
Bioworld, the merchandiing partner for Minecraft, announced it's renewing and expanding its collaboration for the game's 15th anniversary.
Bioworld’s Minecraft merch at present includes clothes — hoodies and shirts in particular — backpacks, lunchboxes, fleece throws, hats and more. “There’s a real opportunity to design a product specifically targeted to the person who grew up playing Minecraft and is now a young adult consumer. When asked about the future of the Minecraft collaboration, Mayes told GamesBeat, “Rounding out the gender balance in the youth market is an ample opportunity.
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