Get the latest tech news

Black Friday hits a record $74.4B in sales online, up 5% on last year

The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black

The momentum of Thanksgiving — which saw consumers spend a record$33.6 billion spent globally online on the day — looks like it continued into Black Friday, with a bang. “Crossing the $10 billion mark is a big e-commerce milestone for Black Friday, for a day that in the past was more anchored towards in-store shopping”, said Vivek Pandya, lead analyst, Adobe Digital Insight, in a statement.. “And with consumers getting more comfortable with everything from mobile shopping to chat bots, we have tailwinds that can prop up online growth for Black Friday moving forward.” Sales rates are the latest in real-time data, with both Shopify and Stripe also getting in on the action with futuristic animations that look like a spaceship console and a power generator.

Get the Android app