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Blade Runner 2049 producer sues Elon Musk for image used in Cybercab launch

A producer for Blade Runner 2049 said Elon Musk and Tesla copied "one of the most iconic images" from the film for Cybercab's launch.

It argued that by connecting the product announcement to the movie, the automaker made the event "more attractive to a global audience" and misappropriated "the Blade Runner 2049 brand to help sell Teslas." In its lawsuit, Alcon said that the connection between Musk and its film has a financial impact on the company, even going so far as calling the defendants' actions as a "massive economic theft," because it's currently in talks with other potential automative partners for its upcoming Blade Runner 2099 television series. "Any prudent brand considering any Tesla partnership has to take Musk's massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account," it reportedly wrote in its complaint.

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