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Blind to Disruption – The CEOs Who Missed the Future
How did you go bankrupt?” Two ways. Gradually, then suddenly.” Ernest Hemingway, The Sun Also Rises Every disruptive technology since the fire and the wheel have forced leaders to adapt …
Ford (and General Motors) broke away from their carriage legacies and began designing cars from first principles, optimized for speed, safety, mass production, and modern materials. Urban elites switched from carriages to autos for status and speed, and taxis, delivery fleets, and wealthy commuters adopted cars in major cities. That was true for two decades until the bottom dropped out of their market with the rapid adoption of autos, with the introduction of the Ford Model T. Today, CEO compensation is tied to quarterly earnings, not long-term reinvention.
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