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Blinkit signals costly battle ahead in Indian quick commerce market
Quick commerce leader Blinkit is accelerating its expansion and expects continued losses as competition intensifies in India's instant delivery market. Blinkit is accelerating its expansion and expects continued losses as competition intensifies in India's instant delivery market.
JPMorgan believes the industry has entered a “land grab mode,” with companies pursuing aggressive strategies around store rentals, product discounts and loyalty programs. Quick commerce firms — that deliver grocery and other products to customers within 10 to 15 minutes — are cannibalising e-commerce market share in India, forcing established players to overhaul supply chains in response to shifting consumer demands. While Blinkit’s core customers remain loyal – comprising one-third of platform gross order value in December – the firm said competitive pressure has led to a pause in margin expansion.
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