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Blippar and The Mars Agency launch Superbowl campaign for Apple Vision Pro
Blippar and The Mars Agency have unveiled an augmented reality Super Bowl ad campaign that will run on the Apple Vision Pro.
Keith Curtin, chief revenue officer at Blippar, said in a statement, “Blippar has been creating AR experiences for more than a decade, but this year’s Apple Vision Pro release around Super Bowl is the perfect way to serve up our Snickers NFL Rookie Mistake AR experience to more than 180,000 projected Apple Vision Pro customers hungry for immersive content to test drive on their new devices.” Last year’s AR campaign featured Buffalo Bills wide receiver, Steffon Diggs and won an Omni Shopper Award for Best Digital Mobile Activation. Consumers who share their rookie mistake online will be entered to win a ‘home-gating’ set-up, complete with a 75-inch TV, a sound bar, a $50 gift card to the official NFL shop, a coffee table with a built in fridge, speakers and LED lighting, a gaming console and a 24-pack of Snickers.
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