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Blizzard says "it's time to make a bold statement" with World of Warcraft

This year, World of Warcraft will get its 10th expansion, the War Within, which as an occurrence is nothing particularl…

It's personified by executive producer and vice president for World of Warcraft, Holly Longdale, who joined the WoW team in 2020 (from EverQuest) and stepped into the EP role about two years ago. She talks - in a presentation at a WoW War Within event in London - about the team trying, for about a year-and-a-half, to be more transparent and share development more openly with the community, then elicit feedback more readily from them. There was also, at the same time, the whole will-they won't-they saga of the Microsoft Activision Blizzard buyout, which has now finally gone through and will bring changes of its own, such as Microsoft-enforced layoffs announced earlier this year.

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