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Blockbusters, indie creators and social platforms reshape gaming in 2025 | Deloitte


The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Studios and streamers may need to bulk up to compete. That’s the view of the Deloitte’s 2025 media and entertainment outlook, written by executives Chris Arkenberg, Jeff Loucks, Kevin Westcott, Doug Van Dyke and Danny Ledger. […]

The cost of content continues to rise for the largest TV, film, and gaming studios, while the capital intensity of data centers and AI hangs over hyperscalers and top social platforms. Leading streamers may have brand power, but they confront competition from platforms that can subsidize entertainment ambitions with profits from cloud computing, hardware, advertising networks, and other revenue streams. Spending on content is mainly deferred to independent creators, though some social video platforms have been bundling linear streaming channels, live programming, and SVOD services into single destinations, reinforced by user data, AI, and cloud technologies.

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