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Blue Shield of California shared private health data of 4.7 million members with Google without consent | A lot of personal details were used for targeted advertising
Blue Shield of California wrote on its website that it has begun notifying certain members of a potential data breach that may have included elements of their...
Blue Shield of California wrote on its website that it has begun notifying certain members of a potential data breach that may have included elements of their protected health information. The shared data may have included insurance plan details, addresses, gender, family size, Blue Shield-assigned account identifiers, financial responsibility info, and search queries and results for the "Find a Doctor" tool (location, plan name and type, provider name and type). As noted by TechCrunch, insurance giant Kaiser said it shared the data of 13 million patients with advertisers, including Google, Microsoft, and X, after embedding tracking code on its website.
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