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Blueshift, a marketing automation startup, raises $40M in debt
Blueshift, a marketing automation platform, has secured a loan to refinance existing debt -- and expand its operations.
Blueshift, a San Francisco-based startup that taps AI to help brands automate and personalize engagement across different marketing channels, has secured $40 million in debt financing from Runway Growth Capital. Marketers are increasingly embracing AI, including GenAI, in pursuit of higher consumer “stickiness.” That’s not an ill-advised strategy — after all, shoppers are more likely to make a purchase when brands offer personalized experiences, survey data shows. Within the past year, Blueshift has added capabilities including customer profile summaries for call center agents and auto-generated, personalized variations of brand marketing content in different tones and styles.
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