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Bluesky and Threads showed us very different visions for a post-X future

Threads and Blueksy may share some of the same goals, but they’ve shown very different visions for how text-based social networks should operate.

In October, Instagram head Adam Mosseri admitted the company had “found mistakes and made changes” after users reported their accounts had been penalized for using mundane words like “saltines” and “cracker.” Earlier this month,, Meta’s communications director Andy Stone apologized after users noted that searches for posts about Austin Tice, the American journalist who disappeared in Syria in 2012, were blocked on the app because the content “may be associated with the sale of drugs.” Stone didn’t offer an explanation but said the issue has been addressed. Threads, on the other hand, is already attached to Meta’s multi-billion dollar ad machine, an entity so intrusive many people believe the company’s apps literally listen to their conversations (a theory that’s been repeatedly debunked.) Though Zuckerberg has indicated the company isn’t in a rush to turn Threads into a “very large business,” it could see its first ads in January, according to reports, and there’s little reason to believe Meta won’t eventually employ the same playbook it has with all its other services.

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