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Bluesky CEO Jay Graber isn’t ruling out advertising


Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn't lock users

Bluesky has hinted at a few potential revenue streams, including social media subscriptions, a marketplace of algorithms, and selling domain names. “I think the ways we would explore advertising, if we did, would be much more user intent-driven,” said Graber on stage Wednesday at TechCrunch’s Strictly VC event in San Francisco. It’s very important for Bluesky to not replicate the models and mistakes of other social media networks, according to Graber, where platforms have historically served ads to users through an algorithmic feed.

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