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Bluesky CEO Jay Graber Says She Won’t ‘Enshittify the Network With Ads’


WIRED spoke with Bluesky CEO Jay Graber about the X competitor opening signups to all, how to crowdsource deepfake porn moderation, Jack Dorsey, and more.

After a year of carefully limiting sign-ups to those with invites, the Twitter-style social app Bluesky this week threw open the doors for anyone to join. She seemed alternately exhausted and exhilarated, but focused on trying to prove that a platform with a “federated” structure can attract users who don’t care about the tech but just want to have fun. We have community guidelines to prevent harassment and hate speech, and we use moderation to try to create a baseline of a healthy, welcoming social space on the default Bluesky app.

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