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Bluesky has a verification problem


The influx of new users to Bluesky has opened up new opportunities for scammers and impersonators hoping to capitalize on the attention.

Hunter Walker, an investigative reporter for Talking Points Memo and early Bluesky user, has been proactively verifying journalists, celebrities and other high-profile accounts himself. “Sloppy verification is an early signal of broader deception and catnip for organized disinformation actors,” Cornell Tech’s Mantzarlis wrote, noting that Vice President Kamala Harris “at one point had 20 impersonator accounts” on Bluesky even though she’s never had an official presence on the platform. In a statement to Engadget, Bluesky spokesperson Emily Liu said the company had “quadrupled” its moderation team, which would help ensure reports of impersonation are handled more quickly.

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