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Bluesky Is Building The Decentralized Social Media Jack Dorsey Wants, Even If He Doesn’t Realize It

There was a bit of news in the world of decentralized social media over the past few weeks. It kicked off with the announcement that Jack Dorsey had left the board of Bluesky. This was followed by …

I wanted to do something similar with Twitter, because it was the only way to get out of a lot of the issues we were seeing around the decisions we had to make on accounts, and the pressures we had as a public company based entirely on a brand advertising model. There was a third possibility, though, that I definitely didn’t expect: Elon buying Twitter and repeatedly making a mess of things, driving users away in droves, causing many people to seek alternatives. But what has continued to impress me in watching Bluesky as an outsider over the past year and a half, is how true it has stayed to its underlying vision, while also still trying to make its own app-layer usable by people who will never care about the decentralized protocol.

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