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Bluesky Is Plotting a Total Takeover of the Social Internet


All the lefties fled to Bluesky following Elon Musk’s Twitter takeover. But CEO Jay Graber says the app is for everyone—and could revolutionize how people communicate online.

as i waited to meet with Jay Graber, the CEO of Bluesky, on the 25th floor of an office building in downtown Seattle, I stared out at the city’s waterfront and thought: God fucking damn it. Earlier this year, after Mark Zuckerberg wore a shirt winking at his king-like status at Meta, Graber donned a near-identical top that instead called for a world without kings. The sartorial rebuttal was good press (and Bluesky ended up making major dough selling the shirt), but it also reflects her idea that this project ultimately cannot be controlled by a single leader.

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