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Bluesky is ushering in a pick-your-own algorithm era of social media
More than 20 million people have joined Bluesky, a social network that gives you fine-grained control over what you see and who you interact with. I think it is the future of social media, says Chris Stokel-Walker
With Musk continuing to transform his social platform, now called X, at the same time as taking a role in US president-elect Donald Trump’s upcoming government, the Xodus has begun. Bluesky arguably is the only remaining such square, given X has shifted to exclude many mainstream voices, and competitors like Threads choose to shy away from promoting politics and current affairs. But Bluesky also allows you to tailor the app to your needs – not only through feeds, but other elements like starter packs of recommended users to quickly get involved in individual niches, or blocking tools to quieten unruly voices.
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