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BlueSky Isn't Dying - and There's a Larger Ecosystem Growing Around Its Open Protocol


BlueSky has grown from roughly 10 million users in early November to 36.79 million today — and its last 30 days of traffic looks very level. But instead of calling BlueSky's traffic "level", right-leaning libertarian Megan McArdle argues instead that BlueSky's "decline shows no sign of level...

If you don't like the tone of the topics trending on Bluesky, you can switch to other apps, change your default feeds, or even build your own social platform using the technology. Onstage at Web Summit, Graber emphasized that it's working on subscription services, a healthier revenue source than stuffing feeds with ads, though potentially a tougher one to scale up to sustainability. It powers Bluesky — and variants such as the Pinksky photo-sharing app, which she praised onstage — but could also provide the infrastructure for further-flung social experiences.

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