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Bluesky makes it easier for publishers to track referrals
Social network Bluesky, an open source X rival, has made a change that will allow publishers to better track the referral traffic originating from posts
Social network Bluesky, an open source X rival, has made a change that will allow publishers to better track the referral traffic originating from posts on its platform. Liu notes in a post on Bluesky that the change came about because newsrooms were seeing engagement from likes and reposts in the app but had a harder time determining how that was translating into “actual website traffic.” For instance, The Boston Globe reported in November 2024 that it was seeing 3x more traffic from Bluesky, compared with Threads, and 4.5x higher conversions to paid subscriptions.
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