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Bluesky, a trendy rival to X, finally opens to the public


CEO Jay Graber says the app aims to combine ease of Twitter and Threads with customizability of Mastodon. But it faces an uphill battle.

But with fewer than a dozen employees at the time, Graber put off a public launch, fearing that it would force the company to spend all its resources on maintaining and moderating the Bluesky network rather than building out the underlying “decentralized” system. Mike Masnick, editor of the blog Techdirt and a longtime tech analyst, has followed Bluesky’s progress from the start, after a paper he wrote helped to inspire Dorsey to create the project. Amy Zhang, a professor at University of Washington’s Allen School of Computer Science & Engineering, has been researching Bluesky to study how users respond when given options to control their feeds and moderation systems.

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