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Bluewhite rakes in $39M for robots-as-a-service that can be retrofitted to drive any tractor


Agriculture has a long heritage of being constantly disrupted by technology, an evolution that has continued to play out until today. In one of the latest

Bluewhite is part of a bigger wave of startups and larger agricultural equipment businesses that are increasingly eyeing up the opportunity of applying more technological advances to the world of farming to improve efficiency and meet the challenges of modern times, be they issues with labor, climate change, or new demands for food at lower prices. Others in the same space include Farm-ng, Growmark, Aigen, Monarch and Iron Ox building their own take on robotic farmers, and Alphabet business Mineral.ai, which appears to be focussing more on the data science that can be gleaned from the field (so to speak). “Particularly in these challenging times, we’ve been excited to see Bluewhite defy the odds and successfully deploy its solution while also raising this next round of funding so it can continue to scale,” said Daniel Aronovitz, a principal at Insight Partners, in a statement.

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