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BMW says CarPlay Ultra is ‘not so exciting,’ disputes CarPlay popularity
BMW doesn’t currently plan to support CarPlay Ultra, and it sounds like that won’t change any time soon based on new exec comments.
CarPlay Ultra officially launched earlier this year, but one of the automakers who has so far said “no” to supporting Apple’s system—BMW—has just explained the reasoning for their decision. At a recent press event, BMW’s Senior Vice President of UI/UX Development, Stephan Durach, didn’t have very positive things to say about CarPlay Ultra. But even if BMW’s own iDrive system can match CarPlay Ultra in base functionality, it certainly can’t replicate the benefits of Apple’s familiar ecosystem being extended into the car.
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