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BMW turns inward for CES, announcing new gaming, streaming, AR, and AI features
Alexa with LLM could be coming to your BMW.
For its future lineup, the automaker insists that its customers will be able to use previously unavailable technologies, including augmented and mixed reality and in-car voice assistants powered by generative AI. Customers who purchase the optional “BMW Digital Premium” package will get access to a range of third-party apps from the company’s ConnectedDrive store, including gaming on their vehicle’s infotainment display while parked or charging at an EV station. The company is now working to integrate something called “DTS AutoStage Video Service powered by TiVo,” which it says includes “both live channels and on-demand media libraries covering the categories news, sport, entertainment for kids, movies and TV series.” That system was first launched with BMW’s 5 series and will be coming to more “executive and luxury” models via an over-the-air software update in 2024.
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