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Bolt’s former CEO is launching a new e-commerce startup


Maju Kuruvilla, who left the CEO role of controversial one-click checkout startup Bolt last year, is back. He’s launching his own startup, focused on a

His new startup, Spangle AI, creates custom landing pages for shoppers based on what they searched for or clicked on. It sells to major retailers looking to better monetize their traffic and is powered by an AI model called ProductGPT that decodes customer interactions. His investigative reporting has led to U.S. government sanctions against four tech companies, including China’s largest AI firm.

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