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Borderlands film "benefited" game sales despite being "disappointing" flop, Take-Two boss says
Take-Two CEO Strauss Zelnick labelled this year's Borderlands movie "disappointing", but claims it had a positive impact on game sales.
It's fair to say that the Borderlands film did not take off to the degree many had hoped and will not exactly go down in a Hall of Fame alongside the likes of HBO's The Last of Us or Amazon's Fallout, both of which were praised by fans and critics alike. "So that is a sign that making a movie or a television show based on our very high-quality IP can drive catalogue sales and that can be a good thing." Image credit: Lionsgate Earlier this year, founder of Borderlands developer Gearbox Randy Pitchford defended the studio's recent flops such as the film by comparing the company to The Beatles.
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