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Bosch thinks in-car eye-tracking can be used for more than safety
Could - and should? - eye-tracking tech in cars be used to help ready a coffee for drowsy drivers, or to tell them more about nearby restaurants? Bosch thinks so.
They’re the perfect kind of partially-baked CES ideas, in that they make a sort of intuitive sense at the surface level, but can start to break apart under scrutiny. For instance, if an eye-tracking point-of-interest system really does get built, won’t it be tempting for the automakers to try to sell advertising using that information – especially as they continue to develop hands-off and even eyes-off driver assistance software? Stefan Buerkle, the regional president for Bosch USA, noted in an interview that “pushing advertisements into the car is the opposite of reducing driver distraction,” though he doesn’t rule it out.
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