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Bose acquires premium audio brand McIntosh

Bose is getting into high-end audio.

The acquisition, which also includes McIntosh subsidiary Sonus faber, also “opens new opportunities in the automotive sector,” as both companies plan to work together to expand their in-car audio offerings: McIntosh has already designed a sound system for some Jeep models, but Bose’s audio setups are found within a wider range of cars from automakers like Chevy, Honda, Nissan, Cadillac, and many others. “Over the last six decades we’ve delivered the best premium audio experiences possible; now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car,” Bose CEO Lila Snyder said in the press release.

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