Get the latest tech news
Bouba/kiki effect
The bouba/kiki effect, or kiki/bouba effect, is a non-arbitrary mental association between certain speech sounds and certain visual shapes. Most narrowly, it is the tendency for people, when presented with the nonsense words bouba /ˈbuːbə/ and kiki /ˈkiːkiː/, to associate bouba with a rounded shape and kiki with a spiky shape.
Toggle the table of contents
Or read this on Hacker News