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Boulevard raises $80M to power self-care boom driven by Botox and GLP-1 surge


The nine-year-old salon and spa software provider has hit a valuation of nearly $800 million.

When Boulevard launched in 2016, the company’s co-founders, Matt Danna and Sean Stavropoulos, wanted to solve what seemed like a simple problem: allowing people to book hairstyling visits online. Danna, who serves as Boulevard’s CEO, said he was first surprised that medspa owners were interested in using the company’s software instead of electronic medical records systems (EMRs). The company became HIPAA compliant and integrated MedSpa-specific features, including visual charts for precise Botox and filler injection mapping.

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