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Brands Are Beginning to Turn Against AI
Brands and companies are growing increasingly suspicious of AI, and promising customers they won't use it in their ads or products.
Dove explained the choice as one that aligned with its successful and ongoing “Real Beauty” campaign, first launched in 2004, which saw professional models replaced by “regular” women in advertisements that focused more on the consumer than the products. PosterSpy, another portfolio site that helps poster artists network and secure paid commissions, has been a vibrant community since 2013, and founder Jack Woodhams wants it to keep it a haven for human talent. The company has so far only argued that anyone looking to train AI models on their public data must agree to a formal business deal with them, with CEO Steve Huffman warning that he may report those who don’t to the Federal Trade Commission.
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