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Brazil Tests Letting Citizens Earn Money From Data in Their Digital Footprint


With over 200 million people, Brazil is the world's fifth-largest country by population. Now it's testing a program that will allow Brazilians "to manage, own, and profit from their digital footprint," according to RestOfWorld.org — "the first such nationwide initiative in the world." The gov...

Now it's testing a program that will allow Brazilians "to manage, own, and profit from their digital footprint," according to RestOfWorld.org — "the first such nationwide initiative in the world." Brazil's project stands out because it brings the private sector and the government together, "so it has a better chance of catching on," said Kaiser. The bill seeks to ensure companies offer their clients benefits and financial rewards, including payment as "compensation for the collecting, processing or sharing of data."

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