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Breaking Down OnlyFans' Economics
Due to UK disclosure requirements, it's possible to examine the P&L of the privately owned/controlled OnlyFans. And the results are shocking.
OnlyFans revenues are now believed to be twice that of pornography giant Aylo (formerly known as MindGeek), which owns PornHub, Brazzers, RedTube, YouPorn, and XTube, and the platform counts over 300MM registered users (not all of whom pay or are active, but no such disclosures have been made). In totality, OnlyFans is slowly consuming the entire porn industry because creators and pornstars alike can make more money, in a safer way, while having greater autonomy and offering audiences experiences that feel more authentic, differentiated, and valuable. And while apps tend to offer better user experiences and far simpler payment processes, most OnlyFans customers aren’t dissuaded by the need to use a browser, nor the extra hoops involved in manually entering a credit card number (again, this is less true for casual games or ecommerce).]
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